Data Analysis
The data analysis was basically done on the basis of the annual central bank report that was published in 2013. The decisions of our company’s management were justified through the basis of the data we got from the central bank report. By analysing the data we were able to make conclusions as to how much customers we could expect per year, both local and foreign. Furthermore, arriving at the target group was too done based on the age groups of the locals. To further support the decisions we conducted primary research based on a questionnaire targeted at several individuals.
The data analysis was basically done on the basis of the annual central bank report that was published in 2013. The decisions of our company’s management were justified through the basis of the data we got from the central bank report. By analysing the data we were able to make conclusions as to how much customers we could expect per year, both local and foreign. Furthermore, arriving at the target group was too done based on the age groups of the locals. To further support the decisions we conducted primary research based on a questionnaire targeted at several individuals.
Analysis based on locals and foreignersThe pie chart shows the number locals and foreigners of the target market. Of this amount our aim is to cater to 1% during a year.
Tourist amount is= 488436
The local amount= 12041
Total =760477
From the total of 760477, when 1% is taken the amount we expect to have in our hotel during a year is 7600
Tourist amount is= 488436
The local amount= 12041
Total =760477
From the total of 760477, when 1% is taken the amount we expect to have in our hotel during a year is 7600
% change in the number of tourists who come for pleasure between 2008-2012 shows a percentage increase of more than 50% which is approximately around 57% increase. Since this is the latest central bank report that was published, the 2012 figure was the latest year we could get. But when considering the current year, 2014, there is of course much greater increase in the number of foreigners that visit Srilanka for pleasure due to the developments that’s happening and the development of the overall infrastructure facilities than which was seen in 2012.
Analyzing the target group
The estimated mean number of both male and female locals who will be coming to the hotel came up to 39. The number of customers which is dispersed around the mean, or in other words the standard deviation is 13.
So we arrived at our target market as
39-13= 26
39+13=52
26-52 is our target group.
The estimated mean number of both male and female locals who will be coming to the hotel came up to 39. The number of customers which is dispersed around the mean, or in other words the standard deviation is 13.
So we arrived at our target market as
39-13= 26
39+13=52
26-52 is our target group.
The scatter plot was drawn by examining the central bank report for the number of tourist arrivals and the employment in tourism, in order to see whether there is any relationship between the tourist arrivals and the employment in tourism. The correlation of the data set came to 0.7 which suggests us that there is a moderate positive relationship between the employment in tourism and the number of tourist arrivals from 2004 to 2012